Madison Square Garden Company wins 31% more deals with Mediafly Coach360

The company partnered with Mediafly to improve sales performance through effective sales coaching.

Live Sports & Entertainment Events | New York, NY | $1.6B+ in revenue


lift in coaching activity


comments left on calls


of reps listening to calls


Leadership at Madison Square Garden Company needed to create consistency and accountability amongst their team to drive improved sales performance.


They deployed Mediafly Coach360, including Conversation Intelligence, to close skill gaps among sellers, improve coaching, and identify best practices for sales calls.


Leveraging Mediafly’s Coach360 solution, Madison Square Garden Company achieved a 31% increase in win rate.

Madison Square Garden
Company wins with


Mediafly’s data-driven sales coaching solution offers:

  • Conversation intelligence to record and analyze every customer conversation
  • Coaching plans, smart alerts & scorecards to help reps master skills and drive behavior change
  • A single source of truth for training content
  • The ability to create digital, microlearning modules to onboard, ramp, train, and improve sellers

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Marc Jackson, Vice President, Season Membership Sales
The Madison Square Garden Company

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