Live Sports & Entertainment Events | New York, NY | $1.6B+ in revenue
242%
lift in coaching activity
2,250+
comments left on calls
90%
of reps listening to calls
Challenge
Leadership at Madison Square Garden Company needed to create consistency and accountability amongst their team to drive improved sales performance.
Solution
They deployed Mediafly Coach360, including Conversation Intelligence, to close skill gaps among sellers, improve coaching, and identify best practices for sales calls.
Impact
Leveraging Mediafly’s Coach360 solution, Madison Square Garden Company achieved a 31% increase in win rate.
Madison Square Garden
Company wins with
Coach360
Mediafly’s data-driven sales coaching solution offers:
- Conversation intelligence to record and analyze every customer conversation
- Coaching plans, smart alerts & scorecards to help reps master skills and drive behavior change
- A single source of truth for training content
- The ability to create digital, microlearning modules to onboard, ramp, train, and improve sellers
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Awards & Accolades
The one thing I enjoy most is isolating aspects of the call and really being able to dig in and pull back layers of what they saw, should have seen, and how they responded or reacted. We saw our closed/won percentage increase by 31%.
Marc Jackson, Vice President, Season Membership Sales
The Madison Square Garden Company
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