Egnyte Increases Win Rate With Mediafly ValueStory®


Increase in win rate
Increase in deal size
Boost in sales team engagement

Information Technology & Services | California | 600+ employees

Learn how Egnyte implemented value selling tools to scale its value selling program while increasing their win rate and deal size.

Marketing Tool

Content Management Maturity Assessment Tool

Business Value Assessment Tool

The Challenge

Egnyte is a software company that provides a cloud platform for business data. They needed an intuitive and easy way to prove business value and scale the value selling program.

• Selling to technically-minded buyers had made it easy for Egnyte’s sellers to fall into the habit of pitching technical capabilities.

• Difficult for buyers to quantify the business value of Egnyte to other key stakeholders across the business.

The Solution

Egnyte opted to apply Mediafly’s Value Enablement Lifecycle to help them quantify their value.


Increased average win rate by 120% for a  30% to 66% 


Increased average deal size
(as result of win rate)


Increased engagement within internal sales team

It became apparent right away that win rates were massively impacted. In last year's Q2, we saw our highest ever value tool impact win rates by 120%.

Aaron Froberg, Senior Director of Value Acceleration


The Results

Egnyte saw impressive results using Mediafly’s ValueStory® such as:


Better engaged sellers


More strategic long term partnerships


Better able to meet the needs of the buyer

Awards & Accolades