Dendreon Leverages Mediafly To Seamlessly Adapt to Digital Selling

Dendreon leveraged Mediafly to transform their sales strategy from traditional selling to showcasing impressive digital presentations to customers.

We’re delighted with the impact Mediafly has had on our sales process and excited to see what we can do next.

Derek Biedermann, Brand Manager at Dendreon

Learn how Dendreon effectively pivoted their sales strategy to reflect the changing needs of their buyers.

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The Challenge

Dendreon Pharmaceuticals, LLC was trying to differentiate itself in a competitive, albeit niche market. In the pharmaceutical industry, there are certain FDA regulations that must be followed with printed resources. If they could replicate this process digitally, Dendreon was sure they could impress customers with a new, more engaging way of selling.

• Move away from expensive print collateral and streamline content management.

• Digitally show accurate and relevant information to customers.

• Ensure their sellers could lead more engaging, value-added sales conversations digitally.

The Solution

Mediafly’s sales enablement platform empowers salespeople with:

Beautiful, mobile sales apps for delivering presentations anytime, anywhere

True content management - easy navigation and always up-to-date

Analytics and feedback, enabling the creation of data-driven content

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Reps love knowing which customers have opened their emails, how many times, what they downloaded, and so on. It’s not just encouraging, it’s empowering – we are better informed about what yields results and what doesn’t.

Derek Biedermann, Brand Manager at Dendreon