New solution utilizes machine learning to increase sales productivity by reducing manual data entry, improving sales efficiency and measuring marketing content
SAN FRANCISCO (September 20, 2018) – Mediafly, a mobile sales enablement solution that enhances how brands engage prospective buyers, today announced its new Automatic Meeting Tracker solution, an update to the Mediafly app on Salesforce AppExchange, at Dreamforce 2018. Through the utilization of machine learning, sales reps can gain back time by reducing the need for manual data entry after each sales meeting.
According to Salesforce Research, sales reps spend 17% of their time on data entry and other administrative tasks, taking a large chunk of time away from what they want to be doing and are best at: selling. This can leave data incomplete and sales and marketing teams at a loss for what materials and messages are actually landing sales. Some marketing and sales managers rely on other metrics, such as downloads and notes that might have been rushed or logged hours after the meeting, instead of accurate data.
With Mediafly’s Automatic Meeting Tracker, sales reps no longer need to log meeting activities manually. Instead, they can rely on machine learning to automatically detect when a sales presentation occurred and inform sales teams which account, opportunity and contact was involved in the presentation. In addition to detecting presentations that occured, the Automatic Meeting Tracker also logs every page presented and every second of video played back to the CRM. With these features, managers can be confident that they are receiving real-time intuitive dashboards and reports.
“The Automatic Meeting Tracker solution takes the burdensome — albeit vital — responsibility of logging meeting details out of your sellers’ hands and automates the entire process. Sellers can truly focus on the nuances and talents of selling,” said Carson Conant, Mediafly co-founder and CEO. “With this addition to the Mediafly platform, marketers can now prioritize content creation based on metrics like revenue, wins and deal velocity, rather than word of mouth.”
Rather than investing in and promoting sales stories that don’t work, the Automatic Meeting Tracker will provide marketers and sales leaders with a better understanding of what content is working with customers and help them more easily identify which presentations are driving sales.
Built on the Salesforce Platform, Mediafly’s Automatic Meeting Tracker is now available t on AppExchange at www.appexchange.com. For more information or to schedule a demo, visit Mediafly.com. Mediafly is exhibiting at booth #110 in the Dreamforce Customer Success Expo, showcasing its new Automatic Meeting Tracker solution.
Mediafly is the Evolved Selling™ platform that gives brands the power to better engage with prospective buyers with relevant, real-time content and insights. Evolved Sellers are more flexible, dynamic, and interactive in their sales pitch, resulting in increased sales and stronger customer relationships. Mediafly works with Global 2000 companies, like PepsiCo, Disney, GE Healthcare, MillerCoors, and SC Johnson.
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