Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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New AI-Powered Features from Mediafly: AI Search and Sales Content Summaries
Sales reps, have you ever been here? You’re just barely finishing up a follow up email to a prospect you had a call with earlier today, when you get a notification that you’ve got another meeting coming up in 10 minutes. You’re scrambling to find the right content to present to this specific prospect. You
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CPG Sales Data You’re Ignoring—and How It’s Costing You Millions
This post in a nutshell:âž– CPG companies have more sales data points they can manage and understandâž– Overlooking CPG sales data points like Sales Volume, Store-Level Performance Variations, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) is costing millions.âž– Getting ahead hinges on the ability to translate swaths of data into insights that drive action
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Sales Enablement Transformation at Moen: A Success Blueprint
Buyers spend less than 10% of their time interacting with suppliers. Let that sink in. This makes it essential for organizations to engage smartly, adding pressure on sales teams. Sales enablement solutions came into play to equip sellers with the resources and content they need to grab buyers’ attention and interact with them meaningfully. However,
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Demystifying AI: The What, Why, and How of Artificial Intelligence
Artificial Intelligence (AI) isn’t just a trend for tech giants; it’s a powerful tool that has been quietly driving growth and innovation for decades. Recently, there’s been a surge in media coverage around AI, much of it focused on Generative AI (GenAI) — a type of AI that can create new content, like text, images,
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Taming Content Chaos: 7 Strategies to Organize B2B Sales Content
Do you have to wade through a sea of irrelevant information before finally finding the sales asset you were looking for? Have your sellers ever lost face with a potential customer because they couldn’t find the perfect asset to send out on time, or, even worse, they accidentally sent out an outdated piece? If so,
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Mediafly Unveils New Enablement Capabilities at SAP Sapphire
In today’s competitive B2B landscape, positioning sellers as trusted experts isn’t just desired by customers; it’s expected. Sellers must add value at every stage of the customer journey, tailoring every interaction to the needs of their audience. As SAP Sapphire kicks off in Orlando today, followed by Barcelona next week, we’re excited to share that
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How Sales Enablement Technology Can Reduce Your Carbon Footprint
Mediafly Celebrates Earth Day Technology is fundamentally changing the way we live, work, and interact with one another. The speed and depth of current breakthroughs have no historical precedent and are significantly impacting almost every sector of the world, including B2B selling. Fortunately, companies that adopt sales enablement technology to improve sales performance also positively
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Elements of an Effective Sales Enablement Strategy
In today’s competitive business landscape, having a strong sales team is crucial for success. But simply having a team of salespeople is not enough. To truly excel, your sales team needs a well-defined and effective sales enablement strategy. Sales enablement is the process of providing your sales team with the tools, resources, and support they
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Winning Big with Value Selling
For decades, organizations have relied on highlighting product features and functionalities to drive sales. But as buyer expectations evolve, competition intensifies, and purse strings tighten, this approach is proving to be increasingly inadequate. Your customers are looking for solutions to their specific challenges and opportunities that bring tangible business value. This paradigm shift has led
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Empower Field Sales Teams With Sales Content Management
Your top salesperson is on the road, ready to meet with a high-value prospect. They walk in, shake hands, start chatting. Everything is going great! Until… They open up their briefcase and find a pile of outdated product brochures with only a limited selection of sales content. In the heat of the moment, they struggle
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