At a glance

• Industry: Manufacturing (Home Improvement)
• Impacted users: Designers, purchasing teams, project managers
• 30% reduction in time required to train new designers
• Portfolio includes 18 brands and 7,000+ employees
• One-stop portal for ordering, documentation, training, and support

Overview

A large home improvement manufacturer with more than a century of product craftsmanship needed a unified way to serve designers, purchasing teams, and project managers across big box retail and dealer channels. The company’s vision was to create a scalable, cloud-native portal that simplified doing business, strengthened customer service, and provided centralized access to training and product resources.

To support this vision, the manufacturer selected Appinium, Mediafly’s 100% Salesforce-native learning and coaching hub, as the foundation for its learning and certification ecosystem.

Challenge

The organization faced several strategic and operational challenges:

• A complex merger and acquisition history resulted in many legacy platforms still in use across partner networks
• CAD Designers often made costly design and product order errors
• High turnover among designers required a fast, efficient training process
• Users needed role-specific content surfaced dynamically, without overwhelming navigation

The company required a portal that delivered personalized learning paths, simplified access to tools and documentation, and integrated tightly with Salesforce to support scale and consistency.

Solution

Using Appinium’s platform, the organization built a unified learning and content hub that supports the entire user ecosystem. With this portal, designers and partners can:

• Access ordering tools, product documentation, training materials, and support resources in one place
• Complete Level 1, Level 2, and Level 3 certifications
• Receive automatically assigned learning based on role or contact attributes
• Pin favorite content to their homepage via custom Salesforce components
• View key tasks and required training on a personalized homepage
  Register for private instructor-led training sessions with clients
• Track progress in Learning Tracks, achievements, and certifications

Appinium’s media catalogs, playlists, learning plans, and ILT capabilities created a highly organized and scalable learning environment that reduced complexity for both learners and administrators.

Key Appinium Tools and Features Used

• Certifications and achievements
• Learning Plans and Learning Tracks for self-paced education
• Media catalogs and playlists
• Auto-assignment of learning content
• Instructor-led training for private sessions
• Native Salesforce tracking through dashboards and reporting

Outcome

With Appinium powering its learning experience, the manufacturer achieved:

• 30% reduction in the time required to train new designers
• Fewer design and product order errors
• Increased brand loyalty within retail and dealer channels
• Stronger alignment between sales and training, supported by dynamic auto-assign rules

By centralizing learning and content within Salesforce, the company now provides a modern, intuitive experience that equips designers and partners with everything they need to succeed.