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AI readiness in 2025: from uncertainty to urgency

A majority – 61 percent – of revenue leaders are either actively deploying AI solutions or experimenting with them.

Mediafly’s 2025 State of AI Readiness survey shows a clear shift in mindset: improving sales and marketing efficiency has emerged as the top driver of AI adoption, with nearly one-third of respondents citing AI capabilities as the most important factor when selecting a revenue enablement solution.

Leaders see AI not as an experiment, but as a prerequisite for growth

Early skepticism has given way to cautious optimism — 50% of respondents say that AI helps them do their job better” while only 13% are worried that AI will replace their jobs. CROs and CMOs are moving forward with clarity and conviction, recognizing that future success depends on equipping their revenue teams with AI-powered tools built for real impact.

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