Overview
A leading European food manufacturer modernized its sales enablement operations with Mediafly’s Engagement platform, integrated directly with SAP Sales Cloud (C4C).
The rollout unified sales and marketing around a single source of truth for content and analytics, tightened governance across markets, and simplified user access through enterprise SSO.
At a Glance:
- Industry: Food Production
- Region: EMEA
- Primary Challenges: Fragmented content systems, limited CRM visibility, complex user management
- Solution: Mediafly Engagement integrated with SAP Sales Cloud
- Key Capabilities: Enterprise SSO, governed content access, analytics tied to deal progression
Challenge
The company’s distributed commercial organization managed sales materials across multiple disconnected tools and regional repositories. Without tight CRM integration, they lacked visibility into which content influenced deals and how sellers used it throughout the buyer journey.
Key challenges included:
- No link between content and revenue: Marketing couldn’t track which assets supported pipeline creation or conversion.
- Inefficient administration: Multiple access points, inconsistent permissions, and manual content updates created risk and wasted time.
- Limited CRM visibility: The prior enablement tool didn’t integrate with SAP Sales Cloud (C4C), leaving sales activity and enablement insights siloed.
The result: an inability to scale enablement globally or tie content investments to business outcomes.
Solution
To address these issues, the company selected Mediafly’s Engagement platform, purpose-built to integrate seamlessly with SAP Sales Cloud and govern enterprise-wide enablement.
SAP-Connected Enablement
- By embedding enablement directly into SAP C4C workflows, sellers now access approved, current materials without leaving their CRM.
- All usage data flows back to opportunities and accounts, giving leadership end-to-end visibility into how enablement drives pipeline progression.
Enterprise SSO & Governance
Single sign-on was implemented across QA and production environments to simplify authentication and administration while maintaining strict control. Mediafly’s structured taxonomy and permissions model ensures the right content reaches the right teams by role, product line, and region, supporting both brand consistency and compliance.
Marketing Insight & Analytics
With Mediafly’s analytics dashboards, marketing and sales leadership gain a unified view of what content performs across the buyer journey. This visibility supports data-driven decisions on content investment, training priorities, and campaign alignment.
Outcome
Since launch, the company has aligned global sales and marketing operations under a single, SAP-connected enablement ecosystem. This rollout follows Mediafly’s proven deployment model for global manufacturing and CPG clients, driving measurable adoption and engagement:
- 68%+ seller adoption within the first 3 months
- 68,000+ content interactions in the first 120 days
- 91–100% sustained adoption across mature teams after scale-up
The initiative has streamlined governance, improved compliance, and created a clear feedback loop between enablement activity and revenue outcomes.
Why Mediafly
Mediafly stood out for its ability to connect enablement directly to CRM workflows, govern content globally, and provide actionable analytics — all within a secure, enterprise-grade environment. By partnering with Mediafly, the organization not only modernized its enablement stack but established a measurable framework for sales effectiveness and marketing ROI.