Today’s marketing leaders are expected to do more than generate awareness. They’re responsible for revenue influence, sales alignment, and clear business outcomes. This guide distills four essential statistics that reveal where marketing teams succeed, where they fall short, and how leaders can close the gap between strategy and execution.

What you’ll learn:

• How leading marketing teams measure success beyond vanity metrics
• Where misalignment between marketing and sales hurts revenue most
• Why data-driven storytelling is critical for executive buy-in
• Which metrics matter most when prioritizing GTM investments