Sealed Air Improves Engagement & Enables Sales Growth with Mediafly
90%
User
adoption
across the organization
13%
Increase in engagement
Manufacturing/Packaging & Containers | Charlotte, North Carolina | 11,000+ employees
Content Enablement
Value Calculator Tool
Darfresh® Value Analysis Tool
FlexPrepTM Value Analysis Tool
Plant Based Rollstock Value Analysis Tool
The Challenge
For years, Sealed Air and the company’s Food and Protective Packaging business operated as two separate entities with different sales enablement solutions. As part of a larger consolidation effort, they needed one unified solution to accomplish three main objectives:
• Improve strategic account engagement
• Move from pitching products to selling value
• Promote new initiatives and enable sales growth
The Solution
Sealed Air deployed Mediafly across the business to:
Seamlessly link content directly to email via Outlook add-in
Use impact reporting for superior data & analytics insights
Utilize business value calculators to enable sales reps to value sell
Mediafly enables a lot more than just sales. Since launch, people across the organization from sales to marketing to finance and supply chain are asking for training and access to the tools.
Kevin White, Director of CRM, Sales Process & Technology Enablement
The Results
After standardizing on Mediafly, Sealed Air achieved impressive results including:
90% user adoption
13% increase in engagement
Widespread adoption across the organization
Awards & Accolades
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