Sealed Air Improves Engagement & Enables Sales Growth with Mediafly



Widespread adoption
across the organization


Increase in engagement

Manufacturing/Packaging & Containers | Charlotte, North Carolina | 11,000+ employees

Sealed Air replaced its existing sales enablement solution with Mediafly based on Mediafly’s seamless integration with Microsoft Outlook, superior data and analytics capabilities and proven customer-facing value calculators.

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Content Enablement

Value Calculator Tool

Darfresh® Value Analysis Tool

FlexPrepTM Value Analysis Tool

Plant Based Rollstock Value Analysis Tool

The Challenge

For years, Sealed Air and the company’s Food and Protective Packaging business operated as two separate entities with different sales enablement solutions. As part of a larger consolidation effort, they needed one unified solution to accomplish three main objectives:

• Improve strategic account engagement

• Move from pitching products to selling value

• Promote new initiatives and enable sales growth

The Solution

Sealed Air deployed Mediafly across the business to:


Seamlessly link content directly to email via Outlook add-in


Use impact reporting for superior data & analytics insights


Utilize business value calculators to enable sales reps to value sell

Mediafly enables a lot more than just sales. Since launch, people across the organization from sales to marketing to finance and supply chain are asking for training and access to the tools.

Kevin White, Director of CRM, Sales Process & Technology Enablement


The Results

After standardizing on Mediafly, Sealed Air achieved impressive results including:


90% user adoption


13% increase in engagement


Widespread adoption across the organization

Awards & Accolades