At a glance

• Industry: Manufacturing
• Users impacted: Contractors, distributors, and employees
• 4300+ classes delivered in one year, representing 230% growth
• More than 52,000 training interactions supported annually

Overview

Mitsubishi Electric needed a cohesive way to deliver sales, service, and product training to contractors, distributors, and internal employees. Their vision was a contractor portal that provided centralized access to learning programs, marketing content, product information, and program participation data, all connected directly to Salesforce.

Using Appinium, Mediafly’s 100% Salesforce-native learning and coaching hub, Mitsubishi Electric delivers on-demand and structured certification curriculums, manages live training events, and tracks learner progress and performance at scale. The platform supports three distinct user communities while keeping all data stored natively inside Salesforce.

Challenge

Mitsubishi Electric required a single destination to manage all contractor learning and business tools. Their goals included:

They also needed a learning platform capable of supporting large-scale, multi-brand training operations with consistent structure and role-based personalization.

• Providing a one stop shop for services and data inside Salesforce
• Ensuring every learner sees content relevant to their role
• Simplifying navigation for a portal that manages training, marketing, product information, and program activity
  

Solution

Mitsubishi Electric deployed Appinium, a Mediafly company, as the unified learning and content hub for all contractor, distributor, and employee user groups.

With Appinium:

• Contractors gain exclusive access to sales, marketing, training, and service tools
• Learning plans support on-demand and structured certification pathways
• Public pages offer basic product information, while deeper content requires login
• All training data lives natively in Salesforce across three communities
• CEU credits can be tracked automatically for each learner
  

Appinium also powers instructor-led training registration and payment through its Salesforce-native eCommerce capabilities, allowing internal users, contractors, and distributors to sign up and pay for classes directly within the portal.

Capabilities and Appinium Features Used

Mitsubishi Electric leverages a full suite of Appinium capabilities, including:

• Learning Plans for structured certification curricula
• Media Catalogs and Playlists for on-demand video learning
• Content consumption tracking
• Instructor-led training scheduling and registration
• Certificates of completion
• Salesforce-native reports and dashboards
• eCommerce for paid training and events

Outcome

Since partnering with Appinium, a Mediafly company, Mitsubishi Electric has transformed its contractor learning ecosystem. The organization now supports more than 52,000 training interactions each year, and delivered 4300+ in just one year, representing 230% growth.

Their contractor portal has evolved into a centralized learning and content hub that enables contractors to access the tools they need to grow their business. Internal teams benefit from deep visibility into content usage, learner progress, and training outcomes directly in Salesforce.

By unifying all learning, content, and training workflows inside Appinium, Mitsubishi Electric has built a scalable, data-driven training engine that supports continuous growth.