“For everyone in the workforce, the ability to use AI is becoming a baseline expectation.” – Miles Nurse, CPO, Mediafly
In today’s B2B sales, giving sellers a toolkit isn’t enough. The solution to the pain points revenue leaders face—from sales leadership to product marketing—lies in finding what works, ensuring organization-wide adoption, and making it your competitive differentiation: a repeatable “secret sauce.”
We know that in the world of Revenue Enablement, a content management system alone isn’t enough. Neither is an ROI calculator, nor an AI search tool. Too often, budgets are dedicated to a growing tech stack, only to discover a year later that sellers haven’t adopted it.
The symptom is simple: enablement complexity. When tools don’t streamline processes for already-complex sales teams—think enterprise-level organizations in CPG, Manufacturing, Life Sciences, and Big Tech—deals stall, sellers grow frustrated, and revenue alignment breaks down.
So, what’s the path to fixing the complexity issue? Unsurprisingly, it’s AI. In our summer 2025 State of AI Readiness Survey, we found that learning to take full advantage of AI has become an imperative for businesses seeking to maximize efficiency. Over 61% of surveyed leaders across Sales, Marketing, and Revenue Enablement in North America, EMEA, and APAC reported they are either actively deploying AI solutions or experimenting with them.
This means that a majority of B2B companies are already integrating AI into their revenue operations. Using AI in this domain is no longer cutting-edge—it’s a prerequisite for keeping enablement efficient and scalable.
And adoption anxiety is dwindling: 50% of respondents said AI helps them do their job better, while only 13% expressed concern about AI replacing their job. More than one-quarter of teams cited “boosting efficiency” as their top AI use case—twice as many as those focused on content creation or intelligent search. By reducing manual work and accelerating processes, AI helps revenue teams do more with less effort. Importantly, professionals don’t view AI as a threat. Rather, they see learning to leverage AI as essential to staying successful.
But AI needs to be applied in a smart way—through a unified, configurable sales enablement solution that delivers content, insights, and seller readiness tools while supporting value selling and realization across all strategies, devices, and maturity levels.
“To integrate AI effectively into broader processes, revenue teams need a unified experience—a digital concierge or command center—that brings together the tools and features they rely on.” – Miles Nurse, CPO, Mediafly
What does this mean in practice? It means revenue teams need more than just piecemeal tools—they need a holistic solution. One that embeds content management, value selling and realization tools, adaptive learning, full CRM integration, and dynamic interactive content. Connected through a single AI interface, such a platform dramatically reduces seller effort, increases governance, and boosts both seller confidence and executive confidence that they’ve made the right investment.
In today’s complex selling world, revenue teams don’t need another platform. They need a partner that enables sellers in their art, while AI takes care of the craft.
In today’s complex selling world, revenue teams don’t need another platform, they need a partner that can enable sellers in their art, and a strong AI connective tissue to take care of the “craft”.
Learn more about how Mediafly’s AI-powered platform can help you achieve your sales goals with clarity, control, co-ownership, and expert support.
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