Overview
- Industry: CPG
- Global wine and spirits portfolio across nearly 50 countries
Needed unified content access for marketing and sales - Reps previously spent 40 to 60 hours per month locating and customizing content
- Data scattered across eight separate systems
Challenge
Trinchero Family Estates, a global leader in the wine industry with dozens of well-known brands, needed a solution that aligned its marketing and sales functions across almost 50 countries.
Before Mediafly, the company struggled with content and data spread across eight separate systems. This forced sales reps to spend 40 to 60 hours per month searching for, customizing, and adapting materials for customer conversations. Marketing teams also lacked visibility into what content sellers were using and how buyers were engaging with it.
Trinchero needed a unified platform to synchronize content creation by marketing and content utilization by sales.
Solution
Trinchero implemented Mediafly to build a consolidated content hub for both marketers and sellers. The centralized platform supports:
- Content management
- Content accessibility
- Content personalization
- Content sharing
- Content insights and analytics
Sales reps now have streamlined access to the materials they need for meeting preparation and real-time buyer conversations. The Mediafly application is configured to automatically surface relevant content for each rep based on the deals they are working and the buyers they are engaging.
Mediafly’s analytics illuminate who is engaging with content and how they are interacting with it, empowering marketers to tailor and optimize materials by persona, segment, and buying stage.
Outcome
With Mediafly, Trinchero eliminated inefficiencies caused by fragmented systems and created a unified content experience for both marketing and sales. The organization achieved:
- Faster content retrieval for sellers
- More consistent storytelling
- Improved collaboration between marketing and sales
- Better visibility into content utilization and buyer engagement
By centralizing content and surfacing the right assets at the right time, Trinchero strengthened customer interactions and improved overall sales productivity.