Overview

A global food and agribusiness corporation with 160,000+ employees across 70 countries needed to modernize its sales enablement infrastructure.

Operating under strict compliance and documentation requirements, the company required a platform that could guarantee regional content control, legal compliance, and seamless alignment with enterprise IT systems.

With Mediafly Engagement, the organization replaced a legacy solution with a metadata-driven, Azure-integrated enablement environment—combining compliance, usability, and scalability.

Challenge

The company’s previous enablement platform, powered by a major competitor, could no longer support the complexity of a highly regulated global business.

Key pain points included:

• A flat tagging system with 60–70 metadata fields that made content nearly impossible to navigate.
• Compliance risks, as local legal approvals weren’t enforced through permissions.
• Low adoption, with sellers either overwhelmed by irrelevant content or locked out of needed materials.
• Limited IT alignment, as entitlements and roles in Azure couldn’t sync efficiently.

The result: fragmented content governance, compliance exposure, and wasted time for both sales and marketing teams.

Solution

Mediafly deployed a metadata-based, SSO-integrated permissioning model connected directly to the client’s Microsoft Azure Active Directory.

• Dynamic Access Control: Content visibility is automatically restricted by user attributes like country or entitlement, ensuring only compliant materials are shown.
• Azure SSO Integration: Permissions refresh with every login, maintaining perfect alignment with IT systems.
• Tiered Security Model: Entitlements, groups, and folder-level permissions work together to eliminate human error and compliance gaps.
• Personalized UX: Sellers log in to see only relevant content for their geography and permissions—no clutter, no risk.

This architecture delivers “compliance by design”, where only authorized content can be seen, accessed, or shared.

Outcome

The implementation established a secure, scalable, and compliant global enablement foundation.

•  Full compliance assurance across 70+ markets.
•  Improved seller productivity through a personalized content experience.
• Real-time IT synchronization via Azure SSO.
• Reduced admin overhead, replacing manual tagging with automated metadata logic.
• Seamless scalability for phased rollouts and new product launches.

Why Mediafly

Mediafly Engagement proved its ability to serve global, regulated enterprises with deep IT integration, dynamic governance, and intuitive user experiences—delivering confidence and compliance at scale.