Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMany revenue leaders have seen this first-hand. The traditional sales kickoff (SKO) playbook tends to focus—often extensively—on one area: morale and culture-building. While important, enthusiasm alone doesn’t empower sellers to optimize revenue. Too often, they go home with an unclear strategy, a lack of actionability, and, in many cases, content overload—materials they don’t know how
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