Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value Realization: A Strategic Discipline Across the Customer Lifecycle
B2B buyer expectations have evolved. With shrinking budgets, tighter competition, and the constant information overload, buyers want to see a product’s value — quantified in real, hard data. Value Selling is becoming the new demo of B2B sales, and a powerful tool to push stalled deals forward. But the ROI story doesn’t end there —
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