Top 5 Predictions for B2B Revenue Teams in 2023

Learn what Forrester predicts will shape the success of B2B teams over the next year with actionable tips, including how to:

Adjust your strategy to prioritize existing customer accounts

Consolidate tech around the revenue engine to improve the customer experience

Optimize partner ecosystems to meet evolving buyer preferences

Align and integrate revenue teams to address growing buying groups and multiple opportunity types

Connect with digital and in-person buyers and customers in more impactful ways

Economic instability is forcing many B2B teams to re-evaluate their growth strategies.