How to Create a Winning B2B Interactive Content Strategy
With B2B buyers growing increasingly tired of screens and 80% of sales interactions occurring digitally and remotely by 2025, how do sellers expect to capture buyers’ attention and keep it long enough to close a deal? Interactive content is critical.
Join Jodi Cachey, VP Content Strategy & Growth Marketing at Mediafly, and Tricia Stamatakos, VP Presentify at Presentify, on Wednesday, August 18th at 11am CST as they discuss:
- Three components of a successful interactive content strategy
- Six steps to creating an effective and interactive presentation that differentiates
- Best practices for designing beautiful and compelling interactive content
- Examples of interactive content that effectively articulates sales stories