Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Selling Your Sales Enablement Business Case
In my recent webinar with Mediafly, I received queries on how to sell your sales enablement business case. This can be one of the biggest challenges as navigating through your organization and dealing with different personalities can make it a very complex process. Not sure how to sell your business case? Well, we got you covered!
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10 Steps to Build your Sales Enablement Business Case
My webinar with Mediafly gave a detailed overview on how to create a business case for sales enablement. I received requests for more detail around the steps associated with a business case. In general, the steps for a business case are the same regardless of what investment you are going after, but sales enablement does require special attention in a few spots.
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Making a Case for Efficiency within your Sales Organization
Understanding how to make day-to-day activities for sales personnel more efficient is a challenge most companies face. Part of the challenge comes from salespeople being responsible for several non-revenue generating activities. This forces sales to perform a balancing act in figuring how to meet quotas while accomplishing other administrative tasks.
Continue Reading...Improving CPG Sales by Unleashing the Power of your Network
BY LOU BARREIRO Â @lou_barreiro Connecting with buyers has become more difficult as technology continues to change the way we interact with each other. Marketing and sales leadership are finding challenges in being able to cut through all the digital noise that buyers go through on a daily basis. This leads to buyers having preconceived notions
Continue Reading...Upcoming Webinar: Drive Sales Transformation With Content Concierges
On September 3rd at 11 a.m. CST, Mediafly will be hosting a free webinar featuring Peter O’Neill, Vice President & Research Director of Forrester. Peter will discuss how salespeople should use and deliver marketing content to bridge the last mile of the sales process, and how marketers can optimize that content. We’d like to set
Continue Reading...Mediafly Webinar Speaker Highlight: Forrester Vice President & Research Director, Peter O’Neill
On September 3rd, Mediafly will be hosting a webinar you won’t want to miss, with a speaker you won’t forget! This webinar, White Glove Delivery of Your Sales Content to Bridge the Last Mile, will equip you with the knowledge you need to create personalized sales content, along with giving you insight into how marketing
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