Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIn April 2018, Mediafly commissioned Forrester Consulting to explore how B2B companies support both direct and indirect sellers with sales enablement technologies. Through an online survey of 227 sales and marketing leaders, Forrester found that B2B Enterprises overwhelmingly prioritize providing tools and training for their direct sellers over indirect or partner sellers. Forrester also found
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