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Posts matching tag: "sales transformation"

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Why Digital Sales Transformation Is Not Optional

Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you

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Categories:Blog

Don’t Let Sales “Transformation” Scare You

Transformation is a bit of a loaded term. When people think of transformation, what comes to mind is a cumbersome, lengthy and painful process. The road to transformation is presumed to be filled with obstacles, with a low probability of success. The idea of your company going through something so jarring is understandably scary. But

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Categories:Blog

The Connection Between Selling and Teaching—Not What You Think

Numerous articles have been written how teachers are salespeople of ideas or, on the flipside, how salespeople act as educators for their buyers. I’d like to take a look at another less obvious tie between the two professions that’s emerged in the last several years: the limitations we place on them. Earlier this year, a

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Categories:Blog

5 Steps to a Successful Sales Transformation [SlideShare]

Not too long ago, we talked about how marketers can help drive sales transformation. But marketers can’t, and shouldn’t, try to go it alone; they need the support of key figures in their organization to deploy their best content in the best way for salespeople to connect with their prospects. Mediafly’s founder and CEO Carson

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Categories:Sales

Selling Without Printed Materials

The cultural shift from a print-centric to a digital business model has greatly impacted the sales landscape. In the age of the Internet, buyers are educating themselves online and engaging with salespeople later in the buying cycle. With more of the selling and buying processes being conducted digitally, companies are arming their salespeople with tools

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Categories:Blog

Focus on Sales Force Empowerment—Not the Enablement of Process

Companies everywhere are helping salespeople and marketers by embracing software like Salesforce, Hubspot, Marketo and countless others. One of the big categories among these is the vague catch-all definition of sales enablement software. Adoption of these solutions is also growing fast; from 2012 to 2014 alone, spending on sales enablement solutions increased by 69%. So,

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Upcoming Webinar: Drive Sales Transformation With Content Concierges

On September 3rd at 11 a.m. CST, Mediafly will be hosting a free webinar featuring Peter O’Neill, Vice President & Research Director of Forrester. Peter will discuss how salespeople should use and deliver marketing content to bridge the last mile of the sales process, and how marketers can optimize that content. We’d like to set

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Categories:Blog

3 Steps Marketers Can Take to Drive Sales Transformation

  Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.”  At the same time, salespeople have

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