Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Data-Driven Insights: A piece of the sales enablement equation
Data-Driven Insights: A part of the sales enablement equation According to Forrester Research, 77% of B2B buyers want sellers to integrate customized data-driven insights into sales presentations. The information presented should teach them something new about their business, industry or market and help the seller to tell the story of how the product or service
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CRM: A Piece of the Sales Enablement Equation
When you hear the term “sales enablement,” you may think of a CRM (customer relationship management) tool. While CRM is a big part of the sales enablement equation, it is most effective when integrated in a way that truly helps the sales reps.
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Content Management: A Piece of the Sales Enablement Equation
Content management is primarily seen as a marketing tool, but it is also one of the most critical pieces of the sales enablement equation. A robust content management system (CMS) will store content in one place for sales reps while giving them confidence that they’re using the most up-to-date materials. At the same time, it
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Three-Part Framework to Close the Gap Between Buyers and Sellers
Tackling the disconnect between buyers and sellers in the sales and marketing ecosystem is a challenge for companies of all sizes, and across all industries. While only 8% of buyers believe sellers are adding value, buyers will purchase from sellers who can provide clear insight and a path to value 74% of the time.
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Why Mobility for Sales Engagement Matters
Mobility is on the rise everywhere, and it’s no different in the world of sales. As companies continue to evolve and adapt different technologies, being mobile is becoming a requirement in order to survive. Companies now expect that sellers also adapt with them.
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