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Posts matching tag: "sales engagement"

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3 Content Management System Issues You Need to Address to Boost Customer Engagement

When it comes to utilizing sales tools in an increasingly digital-first landscape of changed, more empowered buyers, the whole is greater than the sum of its parts. While CRM or CMS (content management systems) enable sellers to tackle day-to-day tasks efficiently, they don’t inhabit the larger definition of “sales enablement.” Mediafly defines sales enablement as

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Categories:Blog

Sales Enablement’s “Big Shift”

As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing

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Categories:Blog

Why Automation is Important to Sales Enablement in Financial Services

Sales enablement is a critical component of the marketing strategy for many B2B companies. A robust sales enablement strategy can completely transform the way your team sells, leading to better customer-centricity, sales productivity, and win rates. With sales enablement technology adoption on the rise, many leading marketing teams are looking for the right solution to

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Categories:Blog

Mediafly Wins MarTech Breakthrough Award: Best Content Sharing Platform

With over 2,000 nominations coming in from all over the world for this year’s MarTech Breakthrough Awards, Mediafly is thrilled to announce we’ve been selected as the winner of the “Best Content Sharing Platform” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry.

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Categories:Blog

Maximize Your Indirect Sales Channel for Stronger Sales Outcomes

If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck

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Categories:Blog

What your Sales Enablement solution is missing…

Sales enablement has become a necessary part of the sales and marketing tech stack for companies looking to increase sales productivity. But while your existing sales enablement solution may be improving sales efficiency, you’re likely missing a bigger opportunity to bolster sales revenue. The ideal sales enablement strategy should look something like this: Step 1

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Categories:Blog

From Static Sales Pitch to Interactive Sales Engagement

Sales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need

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Categories:Blog

Top 3 Challenges Solved by Sales Enablement

Within every sales organization, regardless of industry or size, you’ll find common challenges impeding the productivity and effectiveness of sales processes. With a sales enablement solution, these challenges can be minimized or eliminated to produce a highly successful organization. At Mediafly, we call the evolution of your sales organization, made possible by sales enablement, Evolved

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Categories:Blog

How Artificial Intelligence Elevates Sales Engagement

Using Technology to Better Serve Your Buyers Irrelevant content is not an option. We know this because of the power of data, which revealed that 65% of B2B buyers are likely to switch brands if they perceive they’ve been treated generically1. Relying on data, rather than gut instinct alone, can mean the difference between a

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Categories:Blog

Paving the way for Sales Success in the Financial Services Industry

Sellers and Marketers in the Financial Services industry have their work cut out for them. With strict rules and ever-changing regulations to adhere to, who wouldn’t struggle to create impactful, up-to-the-minute content and distribute it in a purposeful way? Haunted by the risk of penalties and in search of a competitive advantage in an over-saturated

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