Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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3 content management system issues you need to address to boost customer engagement
Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,
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Sales Enablement’s “Big Shift”
As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing
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Why Automation is Important to Sales Enablement in Financial Services
Sales enablement is a critical component of the marketing strategy for many B2B companies. A robust sales enablement strategy can completely transform the way your team sells, leading to better customer-centricity, sales productivity, and win rates. With sales enablement technology adoption on the rise, many leading marketing teams are looking for the right solution to
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Mediafly Wins MarTech Breakthrough Award: Best Content Sharing Platform
With over 2,000 nominations coming in from all over the world for this year’s MarTech Breakthrough Awards, Mediafly is thrilled to announce we’ve been selected as the winner of the “Best Content Sharing Platform” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry.
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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes
If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
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What your Sales Enablement solution is missing…
Sales enablement has become a necessary part of the sales and marketing tech stack for companies looking to increase sales productivity. But while your existing sales enablement solution may be improving sales efficiency, you’re likely missing a bigger opportunity to bolster sales revenue. The ideal sales enablement strategy should look something like this: Step 1
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From Static Sales Pitch to Interactive Sales Engagement
Sales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need
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Top 3 Challenges Solved by Sales Enablement
Within every sales organization, regardless of industry or size, you’ll find common challenges impeding the productivity and effectiveness of sales processes. With a sales enablement solution, these challenges can be minimized or eliminated to produce a highly successful organization. At Mediafly, we call the evolution of your sales organization, made possible by sales enablement, Evolved
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How Artificial Intelligence Elevates Sales Engagement
Using Technology to Better Serve Your Buyers Irrelevant content is not an option. We know this because of the power of data, which revealed that 65% of B2B buyers are likely to switch brands if they perceive they’ve been treated generically1. Relying on data, rather than gut instinct alone, can mean the difference between a
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Paving the way for Sales Success in the Financial Services Industry
Sellers and Marketers in the Financial Services industry have their work cut out for them. With strict rules and ever-changing regulations to adhere to, who wouldn’t struggle to create impactful, up-to-the-minute content and distribute it in a purposeful way? Haunted by the risk of penalties and in search of a competitive advantage in an over-saturated
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