Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Increase Competitive Advantage in CPG Sales
In an already competitive and crowded industry, CPG sellers find themselves pitching to distracted buyers on busy store floors. While 68% of these buyers see little or no difference across offerings1, sellers need to find a way to differentiate themselves to grab their buyer’s attention. With almost everything they need at their fingertips, B2B buyers
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Top Eight Considerations for Selecting a Sales Enablement Technology
The Sales Enablement space continues to pick up speed, and for good reason. According to a Forrester Consulting study, commissioned by Mediafly, companies that implement an interactive Sales Enablement platform accelerate deal closure by up to 43% and drive company growth by up to 60%1. Planning to incorporate a Sales Enablement technology into your overall
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5 Reasons B2B Companies Should Stop Treating Their Distribution Channels Like Second-Class Citizens
In April 2018, Mediafly commissioned Forrester Consulting to explore how B2B companies support both direct and indirect sellers with sales enablement technologies. Through an online survey of 227 sales and marketing leaders, Forrester found that B2B Enterprises overwhelmingly prioritize providing tools and training for their direct sellers over indirect or partner sellers. Forrester also found
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How Sales Enablement Technology Can Accelerate the Buyer Journey
It’s noisy out there. Regardless of where they are in the journey, buyers are increasingly overwhelmed with content, data and options, often finding it easier to put off a buying decision than make one. Cutting through the noise in a crowded marketplace means providing prospects with exactly the right content, at exactly the right time,
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What your Sales Enablement solution is missing…
Sales enablement has become a necessary part of the sales and marketing tech stack for companies looking to increase sales productivity. But while your existing sales enablement solution may be improving sales efficiency, you’re likely missing a bigger opportunity to bolster sales revenue. The ideal sales enablement strategy should look something like this: Step 1
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How Artificial Intelligence Elevates Sales Engagement
Using Technology to Better Serve Your Buyers Irrelevant content is not an option. We know this because of the power of data, which revealed that 65% of B2B buyers are likely to switch brands if they perceive they’ve been treated generically1. Relying on data, rather than gut instinct alone, can mean the difference between a
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Sales Enablement Guide to Engaging The Modern B2B Buyer
Sales enablement technology: Leveraging a mobile platform for strategic selling The behaviors of B2B buyers are changing, and sales transformation is no longer an option. The modern B2B buyer has evolved into a hybrid of characteristics seen in B2B and B2C consumers. Their engagement preferences have changed as they’re more self-directed when it comes to
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Three-Part Framework to Close the Gap Between Buyers and Sellers
Tackling the disconnect between buyers and sellers in the sales and marketing ecosystem is a challenge for companies of all sizes, and across all industries. While only 8% of buyers believe sellers are adding value, buyers will purchase from sellers who can provide clear insight and a path to value 74% of the time.
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Improving Sales Effectiveness to Meet Buyer Expectations
When sellers are restrained by tasks such as finding recent content, creating presentations and completing follow-up steps, little time remains to spend selling. The downside to sales admin work is less time in front of buyers.
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2018 Sales Enablement Opportunities for Growth
As we prepare for 2018, it’s important to look back on 2017. By reviewing emerging trends in the industry, we can further sales enablement’s overall mission to create successful selling experiences.
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