Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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CPGs: Improve the Effectiveness of Trade Promotions
Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
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How Smart Content Management Can Supercharge Distributor Partnerships
Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny — you’ve lost some control over your sales initiatives. It’s hard to know how they’re selling your products, what content
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Conquering Sales Content Management for Consumer Packaged Goods
With new products hitting the market every day, consumer goods brands must constantly find new ways to set themselves apart from the masses. And, in today’s digital world, dusty binders and outdated brochures just don’t cut it anymore. To stand out, CPG sellers must arm themselves with dynamic, personalized content tailored to their buyer. Are
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How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)
The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is
Continue Reading...Improving CPG Sales by Unleashing the Power of your Network
BY LOU BARREIRO Â @lou_barreiro Connecting with buyers has become more difficult as technology continues to change the way we interact with each other. Marketing and sales leadership are finding challenges in being able to cut through all the digital noise that buyers go through on a daily basis. This leads to buyers having preconceived notions
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