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Categories:Blog

Sales Enablement’s “Big Shift”

As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing

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Categories:Blog

How to Leverage Sales Effectiveness to Win More Deals

What do World Series Champs and Content-Driven Sales Reps Have in Common? I was catching up with Peter Ostrow on his way to a Red Sox World Series home game last month. As a lifelong Boston fan, attending this game with his brother was a dream come true. Fortunately for us, Peter, a Practice Director

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Categories:Blog

Top 3 Challenges Solved by Sales Enablement

Within every sales organization, regardless of industry or size, you’ll find common challenges impeding the productivity and effectiveness of sales processes. With a sales enablement solution, these challenges can be minimized or eliminated to produce a highly successful organization. At Mediafly, we call the evolution of your sales organization, made possible by sales enablement, Evolved

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Categories:Blog

7 Sales Content Metrics That Matter Most

Good marketers know their top marketing KPIs and metrics. With the ease of marketing automation and web analytics, there’s no good excuse for not having those metrics on hand to develop your programs and prove their worth to executives. Not to mention, there are many resources for the best KPIs to track. Now, the time

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Categories:Blog

Differentiating Your B2B Content: 4 Lessons from B2C

Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as

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Categories:Blog

Top 3 No-Nos for B2B Digital Marketers

We’re three months into what has already proven to be a very busy year for marketing professionals. As social media advertising costs increase, technology continues to evolve at an alarming rate. The ways in which users interact with digital products and services are all models that call for aggressive and creative marketing solutions. In the

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Categories:Blog

Sales Content Should Have Sizzle: Ditch Static for Dynamic

With all manner of amazing technological advances on the horizon (cough, 4D printing), it’s kind of shocking that we’re still relying on outdated platforms when presenting sales content. The ability to shoot HD video is easier and cheaper than ever. Creating simple animations and interactive media are also becoming much more feasible. If your sales

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