Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
3 content management system issues you need to address to boost customer engagement
Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,
Continue Reading...
How to Justify Your Sales Enablement Investment
So you’ve decided sales enablement is right for your company, but you’re not sure how to make it a reality. To justify your sales enablement investment, you must build a business case outlining the benefits to your organization. The business case will include identifying who the key stakeholders are, obtaining executive sponsorship and calculating the
Continue Reading...
How to Leverage Sales Effectiveness to Win More Deals
What do World Series Champs and Content-Driven Sales Reps Have in Common? I was catching up with Peter Ostrow on his way to a Red Sox World Series home game last month. As a lifelong Boston fan, attending this game with his brother was a dream come true. Fortunately for us, Peter, a Practice Director
Continue Reading...Going Beyond the M in CRM and CMS
Every large company has a Content Management System (CMS) and/or Customer Relationship Management system (CRM). Companies like Salesforce, SAP, Oracle and Microsoft have long been promoting the need for these formerly on-premise and now cloud-based systems. And businesses have bought into the need, rolling out these solutions aggressively. While members of a company’s management and
Continue Reading...