Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreThe Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is
Continue Reading...If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
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