Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more2016: Deliver the Perfect Selling Experience
2015 saw huge leaps forward for sales and marketing professionals, and 2016 will see their roles continue to evolve. Last year, Mediafly introduced The Customer Interaction Platform because we believe that the in-person customer interaction demands a greater focus than ever before. Buyers are changing, and rather than recoil at headlines like “Death of a
Continue Reading...Going Beyond the M in CRM and CMS
Every large company has a Content Management System (CMS) and/or Customer Relationship Management system (CRM). Companies like Salesforce, SAP, Oracle and Microsoft have long been promoting the need for these formerly on-premise and now cloud-based systems. And businesses have bought into the need, rolling out these solutions aggressively. While members of a company’s management and
Continue Reading...Battling for Market Share Armed with Information Enablement
Sales and marketing executives are focused on the same strategic battle: taking market share away from the competition. At the front lines of this effort is the sales force; information is their artillery. Successful managers realize enablement isn’t just about sales enablement—it’s a level beyond that. It’s about enabling information, which is how the company’s
Continue Reading...Sales & Marketing Need to Stop Selling and Start Educating
As the economy speeds up, more products are entering the market. For business, this means more competition and growth challenges. In order for businesses to differentiate themselves and beat out the competition, they need to evolve their sales approach. No longer can sales afford to keep doing things their own way, selling the same solutions
Continue Reading...The Evolution of Mobile: How Apple Gave the Finger to Traditional Software
Mediafly has often been branded as a “mobility” company. We, too, often use that term to describe ourselves. However, the more I think about it, the more I realize that mobility is not really the revolution that sparked our success and the innovation we have brought to industry-leading companies. It was actually…the finger! And no,
Continue Reading...What is Mobile? It’s Not What You Think
In the enterprise computing world, the word “mobile” is commonly misunderstood. Many tend to think of mobile as synonymous with portable, but those two definitions are in fact vastly different. Portable specifically speaks to the ability to carry a device with you. An iPad and a laptop are both technically “portable” However, if you ask anyone
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