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Posts matching tag: "buyers"

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Why Digital Sales Transformation Is Not Optional

Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you

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Categories:Blog

Sales Enablement’s “Big Shift”

As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing

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How Sales Enablement Solves for the Changing Sales Landscape Outlined in Salesforce’s Latest Report

Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,

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5 Reasons Showing ROI Enables Sellers to Win New Business

Today’s modern sellers leverage so many techniques and technologies when closing new business that it’s hard to pinpoint what makes the sale. It could be an outstanding demo, a glowing reference, or your discovery-based sales process, but with longer sales cycles and more buyer touchpoints, the reason a deal closes has become increasingly difficult to

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How Sales Enablement Technology Can Accelerate the Buyer Journey

It’s noisy out there. Regardless of where they are in the journey, buyers are increasingly overwhelmed with content, data and options, often finding it easier to put off a buying decision than make one. Cutting through the noise in a crowded marketplace means providing prospects with exactly the right content, at exactly the right time,

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