Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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6 Strategies to Increase Sales Enablement Technology Adoption
If you build it, will they come? Congratulations! You recognize your buyer has changed and have built your case for sales enablement technology. You know your customers are increasingly digital, doing more research on their own and engaging with your sales reps later in the buying cycle than ever before. You understand they can find
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What is Evolved Selling™?
Last week, Mediafly announced our acquisition of value-selling tools leader Alinean Inc. This acquisition combines the power of Mediafly’s best-in-class sales enablement platform with Alinean’s interactive selling tools and advisory services to create a new Evolved Selling™ experience. Earlier this year, I authored a blog post titled What is Sales Enablement?. That blog remains the
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Increase Competitive Advantage in CPG Sales
In an already competitive and crowded industry, CPG sellers find themselves pitching to distracted buyers on busy store floors. While 68% of these buyers see little or no difference across offerings1, sellers need to find a way to differentiate themselves to grab their buyer’s attention. With almost everything they need at their fingertips, B2B buyers
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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes
If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
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How Artificial Intelligence Elevates Sales Engagement
Using Technology to Better Serve Your Buyers Irrelevant content is not an option. We know this because of the power of data, which revealed that 65% of B2B buyers are likely to switch brands if they perceive they’ve been treated generically1. Relying on data, rather than gut instinct alone, can mean the difference between a
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Sales Enablement Guide to Engaging The Modern B2B Buyer
Sales enablement technology: Leveraging a mobile platform for strategic selling The behaviors of B2B buyers are changing, and sales transformation is no longer an option. The modern B2B buyer has evolved into a hybrid of characteristics seen in B2B and B2C consumers. Their engagement preferences have changed as they’re more self-directed when it comes to
Continue Reading...Defining the Perfect Selling Experience: Deb Calvert
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...7 Sales Content Metrics That Matter Most
Good marketers know their top marketing KPIs and metrics. With the ease of marketing automation and web analytics, there’s no good excuse for not having those metrics on hand to develop your programs and prove their worth to executives. Not to mention, there are many resources for the best KPIs to track. Now, the time
Continue Reading...5 Reasons You Need Interactive Sales Content
As sales reps become less and less reliant upon PowerPoint decks and stilted sales presentations, advanced sales organizations are turning their eyes to the next stage in sales enablement: Interactive sales content. What interactive content doesn’t do is eliminate the sales rep—in fact, it takes the sales rep and makes them a key player in
Continue Reading...The Rise of the Content Concierge
In the past year, you may have seen some doom and gloom headlines, including, but not limited to: “Digital Marketing and Death of a B2B Salesman” “Will Digital Cause the Death of the B2B Salesman?” “1 Million B2B Sales Jobs Will Vanish by 2020” These types of headlines aren’t unique to the sales profession, of
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