Posts matching tag: "b2b marketing"

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6 Strategies to Increase Sales Enablement Technology Adoption

If you build it, will they come? Congratulations! You recognize your buyer has changed and have built your case for sales enablement technology. You know your customers are increasingly digital, doing more research on their own and engaging with your sales reps later in the buying cycle than ever before. You understand they can find

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Why Prospecting Challenges B2B Marketers

The digital presence of B2B companies like HubSpot, MailChimp and even shipping giant, Maersk, could give some B2C brands a run for their money. But despite the advanced techniques that some B2B companies are using, B2B marketers are struggling to catch up to the digital age as well as B2C companies. Forrester Research, in collaboration

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Differentiating Your B2B Content: 4 Lessons from B2C

Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as

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Storage Is Not Distribution: Leverage the Full Content Lifecycle

Have you ever spent hours creating a great piece of content, and when it’s complete no one knows where to find it? When your content gets limited exposure, produces minimal results, and basically just sits there collecting digital dust, it leaves you wondering, “What have other marketers figured out that I’m missing?” Once you’ve finalized

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Putting the Customer First is Essential in B2B Marketing

In a recent article, Forbes reported that B2B marketers should spend more time focusing on the 1:1 relationships with their customers. In the B2B marketing world, one-on-one interactions with customers are essential to the success of a business. To help companies develop successful relationships with customers through marketing, Forbes offers the following recommendations: Communicate with

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