Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreCustomer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
Continue Reading...A definition, the most popular tools, and best practices A quick Google search for sales enablement will get you over 12 million results. That’s a staggering number for a term that was coined a little over 20 years ago, and it shows the depth and breadth of the subject. It also highlights the level of
Continue Reading...One of the biggest roadblocks to implementing a sales enablement solution is securing buy-in from key internal stakeholders. What some stakeholders don’t realize is that there are many areas sales enablement touches in an organization; It’s not just about sellers. It’s about marketing alignment, sales collaboration, content management, customer experience, an understanding of key business
Continue Reading...Alinean will enhance Mediafly’s Evolved Selling™ solution with new value-selling interactive sales tools and advisory services. It’s an exciting day for Mediafly customers and the future of sales! I am thrilled to announce Mediafly’s acquisition of Alinean Inc., a leader in providing value-selling tools to empower B2B sellers to better connect, engage, and sell to
Continue Reading...Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,
Continue Reading...Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age
Continue Reading...I’ve said it before, and I’ll say it again. “Your buyer has changed.” Touting the features and functions of your product in static sales presentations won’t help your sellers hit their quotas. Leading value-driven sales discussions that address your buyer’s challenges while demonstrating the financial impact your product or service will have on their business
Continue Reading...If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
Continue Reading...In April 2018, Mediafly commissioned Forrester Consulting to explore how B2B companies support both direct and indirect sellers with sales enablement technologies. Through an online survey of 227 sales and marketing leaders, Forrester found that B2B Enterprises overwhelmingly prioritize providing tools and training for their direct sellers over indirect or partner sellers. Forrester also found
Continue Reading...Today’s modern sellers leverage so many techniques and technologies when closing new business that it’s hard to pinpoint what makes the sale. It could be an outstanding demo, a glowing reference, or your discovery-based sales process, but with longer sales cycles and more buyer touchpoints, the reason a deal closes has become increasingly difficult to
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