With all manner of amazing technological advances on the horizon (cough, 4D printing), it’s kind of shocking that we’re still relying on outdated platforms when presenting sales content. The ability to shoot HD video is easier and cheaper than ever. Creating simple animations and interactive media are also becoming much more feasible. If your sales content is still static, then it has remained static for far too long.
This isn’t a problem that rests solely on the shoulders of the sales staff. Marketing has to widen its scope and find better-looking material, period. Awesome new tech capabilities are currently available and are almost always underutilized. It’s time to explore the possibilities of dynamic content.
Diversify Your Content
So let’s get down to brass tax. Here are some different types of content that your sales and marketing teams need to collaborate on.
Video – The ability to shoot and edit high quality video is easier than ever. I’m not suggesting that you write and shoot full-blown commercials, but consider the following “no-brainers” to add spice to your presentations:
- Testimonials: Filmed customer testimonials offer more than just a personal quote. Sure, you can have a slide full of quotes with the name next to it, but that can appear abstract and flat. With a video, your prospects see the great work you’ve done in the facial expressions and enthusiasm of your customer(s). It makes that quote all the more impactful.
- CEO Interview: This is a great way to put a face on your company. Especially if the prospect is early in the sales cycle. You might not use this during the presentation itself, but perhaps as something to send to your prospect after your pitch as a sort of “Thank You” for their time.
Animation – Like video, an animation is not that difficult to create in-house. It’s no longer dedicated to cartoon movies with talking animals (although a talking dog describing your product might raise your numbers exponentially). Animations are great for giving step-by-step instructions to various processes that are difficult to describe.
Interactive Content – It could be a decision tree. It could be a simple poll. A free trial accessed from a landing page. An interactive form of media that allows your prospects to familiarize themselves with your offerings will only reinforce your brand as they prepare follow-up questions. It could even be a snazzy and customized interface that makes the content interactive to the presenter as well as the audience.
The human brain, in all its mystery, can be very simple. We are all suffering from information overload so anything you can do to make your content more visual and tangible will create a stronger connection with everyone participating in the presentation. Consider a switch from outdated, static content to a jaw-dropping dynamic alternative. You believe in your product. You don’t like to cut corners, so ditch the static strategy. Your sales content should have the sizzle that leaves everyone wowed.
What other forms of content and methods are you using to make your presentations more engaging?
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