Mediafly’s success enablement tools improve customer loyalty & retention
CHICAGO — December 01, 2021 — Mediafly, a leading sales enablement technology provider dedicated to interactive presentations, content management, and value-based marketing and selling experiences, today announces the promotion of Jodie Jansen to executive vice president of customer experience. The promotion comes as the company doubles down on customer experience, leveraging its Workspaces feature to help customers improve retention, increase revenue and drive customer success and delight.
A recent study showed 38% of companies still don’t have a customer success tool. Without proper technology in place, many teams resort to spreadsheets and email threads to determine how to delight and engage customers. By sticking with manual, disparate systems, customer experience teams miss out on valuable data to understand what type of content customers need throughout their lifecycle and what training the team needs to better care for the customer. Without systems in place, missed opportunities start to stack up.
“Currently, many companies work in silos. Once a seller closes a deal, they immediately pass the account off to an implementation or customer success team for onboarding and management. More often than not, the handoff is the first time customers interact with the post-sale team,” said Jodie Jansen, executive vice president of customer experience at Mediafly. “When I joined Mediafly and learned about the various benefits the platform offers sellers, I saw a massive opportunity for our post-sale team to use capabilities like Mediafly Workspaces to streamline internal workflows and enhance the customer experience. By standardizing processes, we reduced the overall time to launch and ensured that everyone we work with receives the same level of service as a buyer and customer. By creating a seamless transition from pre to post-sale, we dramatically increased internal and external efficiencies, as well as time to value. Now, we are sharing our learnings with customers and empowering them to do the same.”
Through Mediafly Workspaces, admins have the power to curate personalized microsites with content, training and information proven to help sellers close deals. This allows sales reps to easily find, share, and present relevant and engaging content for each unique sales interaction. While this use case still applies, Mediafly customers now have the opportunity to extend this capability to their post-sale teams. With Workspaces, post-sale teams can create onboarding workspaces, providing centralized and personalized resource hubs for customers. In doing so, all parties have real-time access to call recordings, environment links for integration, relevant content and dedicated contacts all in one location. Post-sale teams can also leverage Workspaces internally to share relevant content and assist with new employee onboardings. Additionally, Mediafly Insights presents data to marketing and leadership teams to help them understand what content is used by sales and post-sale teams, as well as how it is consumed by customers, so they can identify what works, what doesn’t and where additional training is necessary.
“It’s time for companies to stop seeing sales, marketing, and post-sale teams as separate entities and start enabling them with the same content, tools, and technology required to ensure the success of customers across the customer lifecycle,” said Carson Conant, CEO and founder at Mediafly. “Companies who do will empower their commercial teams to meet their shared goal – revenue growth. As companies buckle down on budgets, retaining customers is imperative. The need for repeatable and scalable processes is key. Jodie’s promotion speaks to her ability to see areas of opportunity, create proven processes and find new ways to leverage the Mediafly platform to help our team and our customers succeed.”For more information on Mediafly, visit www.mediafly.com.
Mediafly is a leading sales enablement and content management technology platform that creates interactive, value-based selling experiences powered by content and analytics. Using Mediafly’s technology, revenue teams at companies including PepsiCo, Disney, GE Healthcare, and Sealed Air effortlessly deliver custom and interactive content that engages buyers in every interaction. Mediafly enables sellers to be more flexible, insightful, and effective with revenue enablement products and data insights for increased sales and stronger customer relationships. Mediafly has been named to the Inc. 5000 list of fastest-growing companies for eight years consecutively, in addition to being named Crain’s ‘Best Places to Work’ for four years consecutively. Visit Mediafly.com or follow @Mediafly for more information.
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