While CRM solutions like Salesforce and Microsoft Dynamics tout more features every quarter, they don’t address every need for sales organizations. CRM is just one of the many acronyms you can find at every major company’s sales tech stack alongside LMS, ERP, ECM and more.
One major problem with these solutions? Adoption. There are a number of reasons for a lack of software adoption such as inadequate training, but a big (and straightforward) reason is that it’s not the right solution for your objectives. Maybe something can be jerry-rigged to sort of work, but that’s not going to be enough for time-crunched salespeople. And as purchasing decisions come from sales managers or even marketers who aren’t fully aware of the needs of sales reps who end up being the primary users of these solutions, it’s easy to go down the wrong path.
Download our free eBook to help understand the sales ecosystem from a salesperson’s perspective
But a lack of adoption is just one of many potential issues with an inadequate solution. Others include:
- A poor experience for customers and prospects
- Time wasted on administrative tasks
- Outdated sales collateral circulating around
Don’t forget, too, that sales tools don’t live in isolation—the tech stack truly is an ecosystem where different tools can’t be looked at on their own without a big-picture view. With something like a CRM, there aren’t many paths to go down. But with categories like sales enablement, where options number in the hundreds, your choices could make or break how effective your tech stack is in the sales cycle.
In our new eBook, The Myth of Sales Enablement, we walk through each part of the tech stack, including the often-confusing world of sales enablement, how sales reps view each of those parts, and how they should use them throughout the sales cycle.
Click below to learn how sales organizations can bring different sales solutions together to make a better experience not just for their salespeople, but for their customers too.
Tal Vinnik
Digital Content Strategist
Tal is Mediafly’s Digital Content Strategist. You can find him spreading the good word about Mediafly on every corner of the web, writing blogs, looking for GIFs or explaining gibberish on whiteboards. Connect with him on LinkedIn or follow him on Twitter.
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