If you’re a regular visitor of our site, you might’ve noticed that our home page looks a little different lately.
Since introducing SalesKit, Mediafly has been known as The Content Mobility Cloud. As we’ve made our mark in the space of sales enablement, we realized that while we do mobilize content, that label doesn’t fully encapsulate what we’re about.
SalesKit does more than mobilize content; SalesKit modernizes marketing and empowers salespeople during a crucial phase of the sales cycle: the in-person customer interaction.
That’s why I’m proud to announce that Mediafly is now the Customer Interaction Platform.
Why the change?
In the past several years, Mediafly’s technology has enabled the transformation of some of the largest sales forces in the world. In working alongside the best and brightest sales and marketing professionals, and refining our product along the way, we’ve become laser-focused on our evolved mission: to help sales reps deliver the perfect in-person selling experience.
Content mobility and distribution is a piece of that, but it’s not the whole story. And the story is what interests us. While the death of the B2B salesman has been much exaggerated, the rise of digital content is requiring sales reps to go beyond being order-takers. In a lot of cases, they need to become storytellers, using content to educate and guide buyers along the sales cycle. They also need to act as an extension of marketing efforts and become a direct channel for relaying their company’s value.
To that end, we’ve optimized our platform around what Forrester’s Peter O’Neill calls “Content Concierges,” who many believe are the future of B2B sales. For modern sales reps, it’s not enough to relay information via a static PowerPoint presentation or a product brochure. SalesKit puts the latest sales collateral, regardless of content type, at the tip of their fingertips. The solution also provides a suite of features that maximizes the power of every in-person interaction. Here are a few ways that our clients have empowered reps through the Customer Interaction Platform:
- Branded customizable interfaces built for each company’s unique selling strategy.
- Interactive content: For some of our customers, that’s meant ROI calculators. For others, it’s creating a “Choose Your Own Adventure” presentation to dynamically access the content that’s right for a particular customer, vertical or geographic region. The multi-layered content allows for a heightened level of engagement and there are limitless options for the types of interactive content you can create.
- An intuitive, web-based content management backend for administrators looking for not only security, but insights into content usage and user behavior. What’s truly fantastic about the ecosystem of selling tools is that existing systems complement new ones. Mediafly solutions are exceptional; we support various points of integrations, including single sign-on, CMS, and CRM.
Why not “Sales Enablement Platform”?
My perspective is that a square is a rectangle, but that doesn’t mean that a rectangle is a square. By that, I mean that the category of “Sales Enablement” is vast, and the definition is broad (if you can even agree to a single definition). Many products “enable” the sales process, including CRM and contract management solutions, but won’t help improve or elevate a sales meeting.
Can sales enablement solutions be used in sales meetings? Sure! But the overwhelming majority are merely back-end solutions, and they aren’t elegant or intuitive enough to navigate in front of a customer. They may enable the process, but they fall short of empowering the sales user, the content manager (marketer) and most importantly, the customer. That’s an important distinction for us.
Enablement is a focus on making your process smoother; empowerment puts the focus on your salespeople, who are some of the most valuable assets of a company. The question we ask ourselves at Mediafly isn’t how we can enable process. It’s how we can help reps make the best possible connections with their customers.
Don’t just take our word for it. Request a tailored demo or try out the demo version, My SalesKit.
CEO & Founder
Carson Conant is the CEO and Founder of Mediafly, Inc. which he founded in 2006. Headquartered on Chicago’s Magnificent Mile, Mediafly has grown into a globally recognized enterprise software company that delivers mobile enablement solutions on the Customer Interaction Platform. Carson led Mediafly to pioneer a platform that enables organizations to deliver the perfect in-person selling experience. When Carson is not traveling to be with customers, prospects, sales teams, and shareholders, he lives in Chicago with his beautiful wife and two rambunctious children.
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