Mediafly Shines as Sales Enablement Triple Threat in G2’s Winter 2020 Reports

By Jodi Cachey | January 16, 2020

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G2 has released its Winter 2020 reports and Mediafly has much to celebrate. While named a High Performer among other major sales enablement providers in G2’s Grid® Report for Sales Enablement, Mediafly is the only major player in the sales enablement space to be featured in G2’s Grid Reports for Digital Asset Management and Presentation. Mediafly has been named a Leader in both of these categories.

How do these awards differentiate Mediafly’s sales enablement platform from the competition?

Medialfly doesn’t just provide a platform for marketers to manage and share and sellers to access and utilize content. Organizations utilizing Mediafly are able to completely transform the sales experience. How? We’re hyper-focused on building and enhancing a sales enablement toolkit that not only increases sales efficiency, but also sales effectiveness. Our solution is built to help sellers both prepare for sales meetings and lead impactful sales interactions in real-time with buyers. Here are just a few of the differentiating capabilities sales reps can leverage within the Mediafly platform:

Interactive value selling tools that sit directly within your sales application

To combat information overload in today’s market and appeal to economic-focused buyers, you must pivot the sales conversation from features and functions to a more prescriptive selling model – educating prospective buyers on how your solution aligns with overarching business goals and helps drive growth. 

Mediafly incorporates interactive selling tools including ROI calculators and TCO or product comparisons directly into your sales application, so you can easily quantify and communicate your unique value and help your buyer formulate the financial justification they need to move forward with a purchase. This is all done in real-time, creating more collaborative and compelling sales conversations and elevating the discussion beyond what your product or service can do. 

Sellers who take this approach are proven to increase sales, sales velocity, repeat business, and the likelihood of new business referrals. 

A virtual meeting assistant to automatically log important meeting details in your sales application and CRM

Mediafly’s Meeting Assistant feature utilizes machine learning to automatically detect when a live meeting has been completed and send meeting details, including what was presented and how long was spent, on each page directly to your CRM. Leveraging Mediafly’s integration to G Suite and Exchange/Outlook, the system matches each meeting to the appropriate account, contact, and opportunity in CRM – eliminating time-consuming data entry for your sellers and offering invaluable insight into how your content is being leveraged in front of prospects.

Insights dashboard tying specific sales and marketing assets to revenue

Without sales enablement technology, you likely have no idea how, when, or by who your content is being leveraged. While most sales enablement platforms today empower you to track how your content is being used or even consumed by prospects, Mediafly takes insights a step further. Our advanced reporting capabilities empower you to tie specific sales and marketing assets back to revenue. Our platform also analyzes patterns in content sharing and consumption to make strategic recommendations about what content should be archived, promoted, or optimized so you can ensure your content is driving the greatest ROI possible for your organization. 

Extensions offering customized capabilities for your unique business needs

Every sales organization is unique with different goals, challenges, and methods. This often makes purchasing technology “out of the box” difficult. There is no one-size-fits-all solution when it comes to sales enablement. That’s why Mediafly offers pre-built or customized components that our customers can use to create their own interactive sales assets. Using Mediafly’s platform, you can essentially build any presentation experience you can dream up without worrying about the expense or complexity of a fully homegrown solution. 

Interested in learning more about Mediafly and the unique sales enablement capabilities outlined above? Contact us to schedule a demo.

Jodi Cachey is the Content Marketing Director at Mediafly, where she is responsible for all content marketing initiatives to drive traffic, engagement, and leads. With over a decade of experience in the tech space, her previous roles include sales, business development, sales enablement, and product marketing. Jodi attended the University of Illinois at Urbana-Champaign and graduated with a Bachelor’s Degree in Media Studies.

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