Mediafly is excited to announce that we are partnering with Nielsen, as member of their Connected Partner Program.
As stated in Forbes, “The Nielsen Connected Partner Program means that for the first time, the company – which collects data from point of sales and e-commerce systems as well as through consumer focus panels – will make its Consumer Packaged Goods (CPG) data publicly available on a large scale.”
The Connected Partner Program officially launched on October 20, but a few partner organizations have been working with the program prior to official launch—including Mediafly. Our EVP of Global Alliances, Tony Kavadas, is quoted in the Forbes article, explaining how, with the program, we can bring Nielsen data insights to our customers.
“With the Connected Program, what we do is, in real time, we pull the data, bring it forward and model it and then give the sales rep and the buyer the ability to look at ‘what if’ scenarios,” said Kavadas.