Mediafly Customers Evolve at 2nd Annual Summit

By Lou Jacob | September 20, 2018

Welcome2018-551x750 It’s been a busy week for Flyers as we wrap up our 2nd Annual Mediafly Customer Summit (MCS) at Mediafly headquarters in downtown Chicago. MCS brought together customers, partners and prospective customers for a collaborative and informative event designed to inspire attendees throughout their journey to total digital sales transformation.

BoatGroup-750x406 No matter their role or where they are in the execution and strategy of their organization’s sales enablement strategy, our customers’ feedback is invaluable. Mediafly strives to evolve our product in response to what our customers need while empowering them to think outside the box and transform their sales interactions in new and innovative ways. To achieve both of these goals, MCS focuses on three key themes: Collaborate. Inspire. Evolve.

Collaborate | MCS brought Mediafly customers, technology partners, the Mediafly leadership team and community together, giving customers the opportunity to meet the people behind the solution, exchange success stories with peers, and swap sales enablement strategies.

Shifting the event format from second-hand accounts of sales success to peer-to-peer success stories naturally opened up the dialogue with customers eager to ask questions and give input to someone facing the same challenges every day.

Key Takeaway:
“We’ve evolved over time and are further in our journey…From guided selling to predictive analytics to sales effectiveness, it didn’t happen overnight. It was a journey.”
(contributed by MillerCoors)

Carson Inspire | Through customer case study presentations, keynote speakers and panel conversations, MCS attendees learned how other users enhance workflows, improve productivity, and strengthen sales and marketing performance at their organizations. This offered guests a fresh perspective and new ideas for how to tackle similar projects and initiatives.

According to one customer, “Adoption takes time to build and only a moment to lose. Your tool is only as powerful as the people using it.” Through customer insights like this, attendees were reminded that regardless of where they are in the sales transformation journey, they must crawl before they can walk, and walk before they can run. Digital transformation takes time, and Mediafly’s Customer Success Team has dedicated themselves to meeting customer organizations where they are on the journey and creating a prescriptive plan tailored to their unique challenges and aspirations to get them where they want to be.

Key Takeaway:
“Trust the process and allow your Customer Success Manager to guide you to help you thrive.”
(contributed by Sonoco)

Lou_2018 Evolve | Innovation and learnings from the user community translate into an evolution of Mediafly’s product. Not only does Mediafly benefit from direct customer input, but the customers in-turn can help shape the future of their own sales enablement solution. Where else can you, as a customer, say you had a direct impact on the development of an enterprise-wide tool used every day?

We consider our customers a part of the Mediafly family. We grow together, work together and learn from each other. Most importantly, we have each other’s backs and we get better together. The annual Mediafly Customer Summit is a unique way to honor and support our customers in their endeavors toward Evolved Selling™.

Key Takeaway:
“Tell me, I’ll forget
Show me, I’ll remember
Involve me, I’ll understand” – Benjamin Franklin
(contributed by Givaudan)

Lou Jacob is responsible for all areas of Customer Success as well as Customer Support. The team guides customers to attain their goals, ensuring adoption and the best alignment of Mediafly’s technology with customers’ business challenges. Lou joined Mediafly in 2011 and is a key player in strengthening the solution’s user experience to deliver a greater value to customers. Lou is an avid sailboat racer, and enjoys spending time with his wife and two dogs, Larry and Bernie.

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