Value Selling Wins
With more stakeholders involved in purchase decisions, more content, more product jargon, and more vanilla sales pitches, today’s buying journey has become overwhelmingly noisy and complex.
According to Gartner research, helping to intelligently guide and advise your prospective buyers is the key to simplifying the buying experience and accelerating the purchase journey.
In this guide, we review:
- How to use sales enablement to enable buyers to champion your solution internally
- Sales tools you can implement to drive motivation and advocacy
- How ShoreTel used value selling to empower buyers and drive impressive business results