When it comes to content that buyers like and leverage to make decisions, it’s hard to beat Value Marketing Tools.
In fact, when asked, “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”, “Value Assessment Tools” was one of the top assets at #2 with 42% of respondents, just behind “Thought Leadership Content by Independent Third Party” (43%), and well ahead of other time-honored content including case studies, white papers, recorded demos, video, e-books, and blogs.
Have you invested — and are you investing enough — in Value Assessment Tools? What works best in the design and launch of the tools, and what should you avoid?
In this Value Enablement Power Hour, we discuss Value Assessment Tools for Marketing in a collaborative forum, getting first-hand accounts of best practice experiences and lessons learned from Value leaders and practitioners. We’ll kick off the meeting with Aaron Froberg from content workflow firm, Egnyte, discussing his use of customer self-service Value Marketing Tools, and will quickly open the floor to freely discuss our challenges and get first-hand community advice on how to best address them.TimeOct 14, 2021 01:00 PM in Central Time (US and Canada)
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