Engaging B2B buyers is harder than ever. Companies are trying to create engaging and intuitive buyer experiences but selling headwinds frequently interfere with efforts to drive consistent revenue growth.
It’s clear progressive change is needed to capture the attention of B2B buyers today — to inspire and motivate them, get them to commit and close deals, keep them as customers and grow relationships with them. The current sales processes, strategies, content and technologies can fall short.
Click here to see how Value Enablement can be the key to customer engagement (feature in Forbes)
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