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Developing An Effective Customer Journey Map: 16 Tips For Sales Pros

By Tom Pisello | July 6, 2020

The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer’s desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map.

These journey maps help sales professionals acquire a better understanding of the customer experience. The most useful customer journey maps offer deep insight into the consumer’s mindset at every step of the purchase.

Below, 16 experts from Forbes Business Development Council, including our own Tom Pisello, provide useful advice for business development professionals who want to develop their own customer journey maps.

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