Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. An email outlining the new product, services and messaging is easy to overlook, leaving many sellers unable to fully understand the uniqueness and positioning of the new offering.
In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. However, more often than not, the announcement and content get lost in the shuffle, or sellers create their own off-base content.
For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps.
Learn how here: https://salesandmarketing.com/content/failure-launch
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