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2020: The Year for Channel Enablement? With Jay McBain (Forrester)

By Tom Pisello | March 17, 2020

Did you know that the latest Channel Research from Forrester indicates that upwards of 70% of global revenue comes from third-party channels, making channels incredibly important?

“At Forrester, we are predicting 17% of all B2B transactions, and that’s about 13 trillion dollars today, will flow marketplace and ecommerce and web direct in just 3 years, by 2023! So the shift is very much underway. “

This from the wonderful Jay McBain of Forrester, whom I had the distinct pleasure of interviewing on EVOLVERS. He had much insight to share on the subject of Channel Partners, and the current shift.

Check out the full podcast here:

https://open.spotify.com/episode/0KpJkePalxjGR9YwokeAZ9

2020 could just prove to be be the year!

Keep evolving , EVOLVERS!

Until next time…

#Forrester #channelsales #channelenablement #salesenablement #contentmarketing #influencermarketing #valueselling #resellers #indirectsales #salestools #sellingtools #salestech #salestechnology #evolvedselling #research #insights

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