Most businesses focus on closing as the most critical part of the sales journey, but this stage can’t happen without landing the right prospects. Continually generating new leads is how businesses keep their bottom line ticking over.
Some experts argue that prospecting might be even more important than closing sales. Without the income and outreach that new leads bring in, there’s no push for a business to grow. The result is that they end up becoming stagnant and failing to expand.
Here, 14 professionals from Forbes Business Development Council, including our own ROI Guy Tom Pisello, examine how businesses can approach prospecting strategically to guarantee them the most return on their time and monetary investment.
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