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EVOLVERs Spotlight – Citrix Virtual Apps and Desktops Service Value Assessment

By Tom Pisello | November 19, 2021

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Quantifying the savings and business value from Citrix virtual applications and desktop services

Citrix wanted to launch a key go-to-market campaign to help prospects transition to Citrix Virtual Apps and Desktops Services. The key, helping potential buyers understand the savings and incremental business value opportunities that Citrix Virtual Apps and Desktop Services could deliver.

In order for prospects to understand and quantify the benefits, value, and just how much they could save, Citrix leveraged Mediafly’s ValueStory Tool Builder application to create a go-to-market value assessment. Self-authoring using the Tool Builder enabled Citrix to quickly develop and launch the calculator and campaign, and allows the team to quickly evolve the assessment tool as needed.

The Value Assessment tool is helping the Citrix team to better capture new prospect highly qualified opportunities, and fuel new buyer engagements to get them more quickly to decision.

Checkout the tool for yourself here: https://www.citrix.com/products/citrix-virtual-apps-and-desktops/resources/cloud-migration-costs-calculator.html

#valuemarketing #valueenablement #valuemanagement

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