What do you improve the focus on existing strategic customers and enable better account management?
How can you get sellers to quickly evolve from pitching products to selling with value?
How can you be sure sellers are aware and enabled on all new initiatives, campaigns and products to fuel growth?
These were the three key objectives international packaging firm Sealed Air sought to address with their new sales enablement initiative. In this experts interview, Chad Hetrick VP Sales Operations & Pricing and Kevin White, Director CRM and Sales Tech discuss how they developed and launched these capabilities to their sales teams, and the success they were able to achieve.
Checkout the on-demand session here
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