Throughout the COVID-19 pandemic, consumer demand and consumption patterns have been dramatically impacted. According to McKinsey, 75% of consumers have changed their shopping behaviors in 2020.
In addition to normal restraints caused by the pandemic, consumer goods companies were forced to shift their commercial strategies to meet changing consumer behaviors and assure that distributors and retailers were evolving to keep pace..
As 2021 moves on and uncertainty remains, CG companies must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way.
Checkout the advice here: https://consumergoods.com/3-ways-cg-companies-can-plan-post-pandemic-growth
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